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The Business of Music (Mini Lecture Series)

How to Launch and Sustain a Successful Career as a Classical Musician

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Within the course of these lectures, we're going to be doing a lot of talking about those elements that we feel go into a successful career, but also helping you to better understand one major factor which is going to come up again and again, and that is this: art, music and all of the associated professions are a business just like any other.

In order to be successful, one has to treat his career the same way he would any other business. Your repertoire is your inventory and audiences are your clients. Engagements are the equivalent of getting sales. So what we want to be able to do within the course of these series of lectures is make sure that you have as many customers as possible and you are getting as many sales as possible of the products that you've worked so hard to develop, namely your talent.


Your Instructor


Barry Alexander
Barry Alexander

Barry Alexander is the Chairman and Chief Operating Officer of ABI, the parent company of The Alexander & Buono Competitions, and The Alexander & Buono Festival of Music. A graduate of Princeton University and the Hochschule Mozarteum in Salzburg, Austria, Mr. Alexander began his musical career at age three, and gave his first recital at age four. His rapid advancement through school as an elementary student led to him starting his university career at age fourteen, and receiving his Bachelor of Arts degree at eighteen.

Upon completing a Masters degree in English Literature, he auditioned for the Mozarteum and was accepted immediately. As a lyric baritone focusing on lieder by Mozart and Schubert, he began his operatic career singing recitals throughout North America, where Dean Nolan described him as “an artist of the highest caliber,” and musicologist Mark Lipson dubbed him “Alexander the Great.”

After many years of performing in Europe Mr. Alexander returned to the United States, where he sang with the Michigan Opera Theatre, and made his Carnegie Hall recital debut with works by Mozart, Gluck and Schubert.

He concluded his professional singing career of nearly two decades following an engagement as a principal singer with Poland’s Warsaw Chamber Opera. Fluent in four languages, he then moved permanently to New York and started an international public relations firm for classical musicians. Mr. Alexander is co-founder of The Alexander & Buono Foundation, a 501(c)(3) not-for-profit corporation, as well as Artistic Director of the Barry Alexander International Vocal Competition.


Frequently Asked Questions


Why should I take this course?
Laurence J. Peter once said “"If you don't know where you are going, you will probably end up somewhere else." Nowhere is this more true than for the classical musician. Many who feel that their talent is enough to vault them into the pantheon of great and enduring artists soon become disillusioned with careers that do not move very far beyond small venues in their home town. This is because they do not have a realistic and workable plan for career success. However much you may know about music, and however great your talent, without fully understanding the tools needed to be a successful and paid classical music professional, the chances of sustaining a career as a working musician are greatly diminished. This course is designed to give you those tools, and teach you how to use them. Nowhere is this more true than for the classical musician. Many who feel that their talent is enough to vault them into the pantheon of great and enduring artists soon become disillusioned with careers that do not move very far beyond small venues in their home town. This is because they do not have a realistic and workable plan for career success. However much you may know about music, and however great your talent, without fully understanding the tools needed to be a successful and paid classical music professional, the chances of sustaining a career as a working musician are greatly diminished. This course is designed to give you those tools, and teach you how to use them.
What made you decide to design this course?
After having made our living in the world of classical music for decades (first as performers, and then as arts administrators), and working with hundreds of students and aspiring musicians, we realized that almost everyone we taught had the same misconception—that talent was going to be enough make a successful career. Everyone seemed to think that a producer, impresario, recording mogul, or generous donor was going to come along, pretty much out of nowhere, and do all of the financial and artistic “heavy lifting” needed to make a musician not just famous, but highly compensated as well. Since we both knew that nothing could be farther from the truth, we wanted to give artists not only a solid understanding of the classical music marketplace, but also as many ways as we could for understanding success, and how to achieve it. This is why we developed the course.
What if I don't like this course?
If you are unhappy with the course for any reason, contact us within 30 days of your initial purchase to receive a full refund.

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Thank you for joining us as part of these discussions. We look forward to helping you achieve your career goals.

Barry Alexander & Cosmo Buono

Chairmen

The Alexander & Buono International Academy

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